What Is a Contractual Brief

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Once a company has read and understood a briefing, it needs to think about the deadline the client has given it. If a project is not completed on time, the company may not be paid. It is important that all work is completed on time and according to the client`s standards, because if a company loses money or opportunities for future work, it can have an impact on them. Therefore, regardless of the type of briefing a company participates in, it must ensure that it meets the needs of customers (Adman-workingtoabrief.blogspot.co.uk., 2012). SlideShare. (2013). Negotiated Letter. Available: www.slideshare.net/veggieburgers4lyf/negotiated-brief. Last accessed 21.04.16. Gregory. C.

(2016). Official letter. Available: camerongregorymedia.wordpress.com/my-college-work/working-to-a-brief/structure-of-briefs/formal-brief/. Last accessed 17.04.16. The biggest drawback for the media company is that it has to expect legal action if it doesn`t create the product according to the standard the customer expects. In addition to a contractual assignment, the media company could take any creative freedom it hoped for. An informal briefing is like a letter, but it is not documented and is given orally, the customer will usually only tell the production company what he wants, and both parties will discuss the requirements of the project, if both parties reach an agreement, then the production company can work on the product. A tender letter is a more professional approach where a client promotes their idea and an employee develops a proposal and presents it to the client. An article on Slideshare.net (2013) indicates that in their proposal, the employee will discuss how they want to complete the work and the estimated cost. The customer then selects the offer that he believes best meets his criteria. One thing that makes this type of letter ideal for clients is that they can see a lot of different ideas and choose a person who they think would produce their briefing at a high level. Nevertheless, this type of briefing can set a company back if its pitch is rejected.

Yellow pages. (2016). Brief definition. Available: www.businessdictionary.com/definition/brief.html. Last accessed 17.04.16. The advantage of a cooperative order is that more than one company working on the project can result in a faster completion for the customer, both companies could also be there to help each other if they are stuck. A briefing is a document that serves as a guideline for a person to follow to complete a task. Dissertations are often used for college and university work to clearly explain what a student needs to do and what they need to include in a job. Similarly, for employees in the media industry, a briefing is used as an instruction that tells them exactly what the customer wants and what is needed to achieve it. The last type of briefing that can be used in the media industry is a competitive briefing. This is where a customer provides their briefing so that different production companies can access it, which then finish the job.

The customer then evaluates the finished products and chooses which company deserves their work to be published (Thorpe 2016). Some companies choose to work with a competitive contract because the winning company will receive a prize or be paid in cash. This means that it is cheaper for the company and they can also do other work at the same time, earn more money. However, this means that losing companies do not receive money for their work, which means that time and money are wasted. In a tender letter, a customer will promote their briefing (almost like a vacancy) and if the production company thinks it is up to the task, then it will develop a proposal with which they will present the idea to the customer. There may be multiple presentations from several different companies so that the client makes sure they are getting the right company for the job. When the client has found the right company for the job, they will hire it. As mentioned in an article on Danwtab.blogspot.co.uk (2016), if you work for the media industry, are employed by a company or work as a freelancer, your work will be produced for a client. Any project undertaken by a company or freelancer is accompanied by a sales order, which can be negotiable or non-negotiable, depending on the client`s preference. Commission letters are used by large media companies that hire a small independent company to develop a product for them.

According to Thorpe (2016), once the product is manufactured, the larger company will use the product for an external customer who will pay the independent company to manufacture it. You will also receive a portion of the included royalties. A commission order is not negotiated between the companies and the client, although the two companies discuss and negotiate with each other. This type of briefing usually means that there are two or more companies hired by the client to carry out a particular project. Once both companies have received the briefing, they can both start working on it. Letters of cooperation are shared by more than one company that works together to complete it. They are designed as a meeting so that everything can be discussed, and after the two companies have received the briefing, they can start working together. Each of the producers in both companies is given a separate task to work on. When you work in two companies, there may be disagreements about ideas, so “there may be a negotiated mandate to resolve these issues” (Thorpe, 2016). The advantages of this type of briefing are that you are guaranteed to get paid after completing the work and as a client you can be sure that the task will be done when you need it.

However, one of the disadvantages of this briefing is that you have to work exactly as the client wants, otherwise you could face legal action. An example of a contract order is that large companies like the BBC sign a contract with a production company that sets budgets, requirements and deadlines. The benefits of cooperative briefings are that companies can work together, which means more people are working to create something that meets the customer`s standards. It also means that, since there are many people working on it, it could be completed in less time. On the other hand, a cooperative mission can lead to disagreements because so many people with different ideas work on it. The dictionary states that a briefing is a series of instructions given to inform and/or instruct someone in preparation for a task. In this essay, I will look at the different types of letters, such as.B. contractual, formal, informal, and tender letters. This essay explores different types of briefings and how to use them. The essay starts by defining a briefing and where and what it is used for, then explores eight different types of briefings. The advantage for the customer is that he only has to pay one production company and has the choice between many different products. Companies that work to order could become discouraged if their product is not selected, which could lead to bad morale for the company.

In a competition letter, a client will publish his letter so that different companies can access it, the participating companies will then complete the letter and the client will then evaluate which company has the best project and as a reward it will be published. Some briefings can be negotiated to ensure that the company and the client have a say in the production of the work. A negotiated letter allows a media company to negotiate with the client in case they have a disagreement or problem with the order the client has given them. This type of letter leads both parties to work together to find a solution and ensure that they are both satisfied with the work (Paterson, 2016). Some of the benefits of a formal briefing are easier to read and understand because it doesn`t contain all the legal jargon, so there won`t be any misunderstandings between the two parties. Another advantage is that both parties have to accept the order, so there are no disputes over creative control and both parties get what they want. A disadvantage for the customer is that, since the letter does not cover legal issues, he would not be able to take legal action if the production company acted against their will. Another disadvantage is that after signing the contract, neither party can change it. The advantage is that both parties are likely to agree with each other as it is being negotiated, so both parties will be satisfied with the final order, which could cancel out all legal issues in the subsequent course. Thorpe.A. (2013).

Description of the contract. Available: creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html. Last accessed 17.04.16. The advantage of this is that the larger media company will essentially have less hard work, as it outsources the work and is still paid for it. Similar to a cooperation contract, two companies would be working on the same product, which in turn could lead to disagreements and conflicts. .